Is Klaxon AI solving the media buying issues for podcasters?
Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee.
A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.
But is it any good? We'll learn together shall we?
Go ahead and press play.
Relevant links:
https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Get this, a brand new tool named Klagson AI reckons it can bang out a podcast publishing ready podcast advert in wait for it under five minutes.
Speaker ANo studio, no voiceover artist, no faffing about.
Speaker AJust type your copy, pick a synthetic voice, sprinkle in some royalty free music and boom, you've got your 32nd ad spot.
Speaker ACost wise, you can download the finished ad for 99 pounds plus VAT or let them handle the whole thing if you've got at least a £1,200 media budget.
Speaker ASo in the interest of balance, let's look at why this could be brilliant and why it could suck.
Speaker AFirst of all, why it could be brilliant?
Speaker AWell, the speed for shoestring prices.
Speaker AIndies and small businesses finally get pro sounding ads without financing it by selling your house, including your cat, for free.
Speaker AThe iteration if you need regional slang, a new offer, all you need to do is hit, generate and you're back in the feed before your kettles boiled.
Speaker AAnd the multilingual approach.
Speaker AThis thing can pump out Spanish, polish, even Mandarin, so you can target your ideal clients in another country without butchering the accent.
Speaker AHere's why it sucks.
Speaker AThere's an authenticity tax to pay.
Speaker ANielsen powered Acast data shows host red spots lift brand recall 21% versus 14% for pre recorded audio ads.
Speaker AIn other words, listeners trust the human they're already hanging out with in their ears.
Speaker AThe sonic sameness.
Speaker AIf every shop in Shoreditch used the same voice bank, audiences would click stop faster than you can say skip.
Speaker AThe compliance is all on you.
Speaker ACap rules don't care that a robot wrote the copy.
Speaker AIf it's misleading, you're getting fined.
Speaker AAnd what about the creative soul?
Speaker AAI still struggles with the cheeky wink, the comedic beat, the pregnant pause that sells the punchline.
Speaker ASo here's the bottom line.
Speaker AYou need to treat Klaxon AI like a podcasting Swiss army knife, not a magic wand.
Speaker AUse it to draft and demo if budget allows.
Speaker ALayer a quick human tag or tweak the VO timing so it sounds less like Siri has just downed a Jaeger bomb.
Speaker AAnd for the love of ears everywhere, test it against a real host red ad before you blast it across every feed.